In the internet era website is not an unknown word for anyone. We all are familiar with this term and browse so many websites in our daily routine. There are lots of websites present on internet, some websites are very impressive and informative and some are confusing. The look and feel of any website not depends on the work of any individual, but the hard work of a dedicated team.
Website developers and designers do hard work with the latest technology and their imaginations for giving a perfect user-friendly website. The website designs can be divided in two categories broadly- The UX Design and UI Design.
UX Design: The UX design is the abbreviation of User Experience Design which is also called UXD or UED or XD. This is a process of increasing the satisfaction level of the user by enhancing the accessibility, usability provided in the intercommunication between the product and user. A UX design can be described by the following points:
- It is a process of improvement and development of quality intercommunication between product and user.
- It is responsible for the research, content, development, testing and prototyping to test for quality results.
- It is a non-digital practice but used and defined predominantly by digital industries.
Responsibilities and duties of a UX designer can be categorized as follows:
Strategy and Content:
- Customer Analysis
- Competitor Analysis
- Content Development
- Product Structure/Strategy
Wireframing and Prototyping:
- Development Planning
Execution and Analytics
- Coordination with Developer
- Coordination with UI Designer
- Analysis and Iteration
- Tracking Goals and Integration
UI Design: UI design or user interface design or engineering can be described as the designing of user interfaces for software and machine like computers, mobile devices, home appliances and other electronic appliances with the object of optimizing the user experience. The ultimate aim of a user interface design is to make user’s interaction efficient and simple. A UI design can be described by the following points:
- UI design can be described as visually guiding the user through a product’s interface via interactive way and across all platforms and sizes.
- UI is responsible for the transference of strength of a brand and visual assets to a product’s interface for enhancing the user experience.
- It is a digital field, which includes responsibility for cooperation and work with developers or code.
Responsibilities and duties of a UI designer can be categorized as follows:
Look and Feel:
- Design Research
- Customer Analysis
- User Guides/Storyline
- Branding and Graphic Development
Responsiveness and Interactivity:
- Interactivity and Animation
- UI Prototyping
- Implementation with Developer
- Adaptation to All Device Screen Sizes
In general terms we can differentiate between UI and UX as
- What to make
- Visual elements
- Focus on tools
- What to achieve
- Focus on interaction
In today’s world website is essential for business. And a website is designed and developed by the designers, design of the website is the soul it and needs skills and concentration in designing and developing. If we talk about the looks and functions of a website then These can be denote with the term of user interface and user experience. Beyond the technical definition if we try to understand the difference between UI and UX then we can compare these terms with human body.
If a body is considered as a website then the bones of the body represent the code of website design which give it structure and the organ of the body represents the UX design which is responsible for measuring and optimizing against input for supporting life functions. And when to go to UI design then it is equal to cosmetics of the human body that mean its presentation, its quality of senses and reactions.
The overall look of the website is designed by the UI designers. The looks which we see in any website is the result of user interface i.e. the way of presentation of any website is its user interface design. But the code which govern these looks are deigned by UX designers. The appearance of the website and its navigation and directions are in the control of UX designers which provide skeleton to the website.
This is very hard to find out that which one is more important, a UI designer or UX designer because both have own importance and a good website is the balanced combination of work. In short, we can say that UX design is responsible for usability testing, research, experience maps and personas while UI design is responsible for layout, visual design, branding and user guides.
There are many companies listed online which offer UI design services and UX design services. It is always suggested that whenever you are going to any company for their services clear all your queries before start working on project for best and desired results.