Tag Archives: featured

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Drupal – The most secured content management system

Drupal is a popular content management system used in the area of web development. It is all secure, robust, powerful and well supported. This CMS is a choice for many large organizations. And it is also popular among small businesses as it is very simple to use.

Drupal provides a scalable flexible platform for any organization to innovate in ever evolving digital world. It makes it easy to create and manage web content and engaging digital marketing experiences. It’s a world-leading CMS and assures continued development in the open source community.

Why drupal is so popular? Let’s discuss here.

Open source – Open source technology is a simple technology built and maintained for free by an open group.

Standards based – Drupal helps in building standard based websites. According to a recent survey and government analysis, non-standard sites are always being targeted as potential threats to web servers and the Internet community at a large. When you use standard-based technology, you are assured to have a solid web presence with sturdy and reliable foundation.

Highly customizable – Because of its unique design, drupal has the capability to mimic any other content management system, and no other management system can make this claim. It can imitate WordPress, Joomla, or any other CMS. There is no limit to what drupal can do for you. You will get maximum flexibility in terms of design, layout and technology.

Expandable – Drupal is one of the most highly expandable frameworks and has the built-in features to support and grow with your organizational needs. One of the main reasons why it is so popular is it provides unparallel extensibility.

Secure – Today when all the eyes are on Internet security, website owners want to make sure their website is away from any kind of site vulnerability hazards. Website vulnerability hazards affect both the clients and the organization. In order to make sure your website is more secured, you should use a framework that mitigates security threats and offers maximum site security. Drupal maintains a vigilant security community. For this reason, maximum government websites around the world use Drupal.

After reading the above post, you will also think of using drupal for creating your website. Along with all the benefits, drupal is also a powerful database-driven platform designed specifically with that core functionality in mind. Hire a professional web development company for your web development needs. You will end up creating a professional website that has a robust and scalable foundation.

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Will PPC work for my business?

When compared with the ineffective crapshoot which is traditional marketing, there is no better way to get targeted traffic than through PPC. If you are not clear what exactly they are, those are the sponsored links that show up when you conduct a web search in Google, Yahoo and other search engines. It is more targeted than offline promotions or banner ads.

The goal of pay per click advertising is t o get in front searchers who are looking for your kind of products or services. The steps to successful PPC include careful keyword research, strategic bidding and a compelling promotion content to get the click. If you are selling products or services, it makes a lot of sense to make sales and build a fan club at the same time.

Top most reasons for using PPC

It can work in small budget

PPC advertising can work even in small budgets. It is all on you to set how much you want to pay in order to bring new leads. Obviously, a lower budget means fewer views for your ads but pay per click is a great way for companies with limited budget to extend their reach.

It matches your leads effectively

As PPC is keyword driven, it will help you match your business with users are actively interested in searching your products, services or information. It is quite different from other digital marketing strategies that may get a hit or miss. It allows you to zoom in on the right audience which means you are getting a big return on your investment.

With PPC, you can target multiple markets

Just as a website can have many landing pages for separate markets, similarly your PPC campaign can have multiple ads that target market segments. Thus it can blend easily with your other online branding strategy. You can set up an ad for each of your landing page so that you can generate leads for various aspects of your business.

You should always look for managed PPC solutions as it is quite crucial. Monitoring, analysis and adjustments is important part of running a successful campaign. If this is not done, you could waste money and lose potential clients. So, monitoring and analysis is needed if you want to earn from your PPC campaigns.

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Ultimate Tips to Creating a Successful Online Business

Establishing a successful online business can be a big challenge even for experienced entrepreneurs because the numbers of pitfalls multiply quickly as technology become increasingly diverse.

Should you be using images or focus just on the content? Will creating live chat on website generate more business? Or do you really need an About Us page? Should you put in your efforts on an email campaign or pour everything in social media? Many such questions will strike your mind while starting an online business.

You will find answers to all these questions and many more similar questions.  If you do a little bit of research and apply the right business strategy, you will be able to create a successful online business.  You need to act smart right from the beginning.  Let us discuss about the important tips one by one.

Make an amazing first impression -It takes a few seconds for users to decide if they like your website or not.  So, you need to make an amazing first impression on your visitors. They will stay on your website for longer.

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Photos matter a lot – Include good number of photos on your site. Your visitors will remember 80% of what they see, and a staggering 20% of what they study.

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Have a stress free navigation – You need to improve your website’s navigation.  This will help your customers easily find what they are looking for. If they can’t find what they are looking for, they cannot buy. There is a possibility they might drift to your competitors’ website. Adding a section, “What’s New” will also improve the traffic on your website.  Your returning customers will want to see your latest collection. It is a fact customers do not want to browse the old stuff searching for the new products.

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Devise a unique USP – There are thousands of online businesses selling different kinds of products and services.  You need to have an exclusive selling proposition so that you can make good sales.

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Significance of appealing “About Us” page – Your “About Us” page is a window into your business. So, make it appealing and fresh.  According to a study, 7% of visitors coming to a home page click to see “About Us” page. Those who visit this page get converted easily.

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Create a SEO strategy – You will have more traffic, conversions and better ROI only when you rank better on search engines. An effective SEO strategy will help you perform well on search engines.

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Use the power of social media for better advertising – Social media is very powerful digital marketing weapon.  You should plan short and long term strategies to win more popularity on social networks.  While you can have accounts on popular social media platforms, but it is a must to have accounts on two names, Twitter and Facebook.

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Be updated with all the above tips. You will definitely end up creating a better online business.

Best of Luck

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ZMOT – A crucial stage in buying cycle influencing buying behavior

Today, the number of people making online purchases has increased at a pace no one could have ever predicted. And, the credit goes to the ever evolving online technology and digital marketing strategies. So, with more figure of individuals shopping online, it is important you make your brand stand apart in the crowd and get noticed.

How you will make your brand stand out from the crowd?

The answer is Content.

The Zero Moment of Truth (ZMOT) is commonly used term in marketing industry. It particularly revolves around Content Marketing. ZMOT is different from traditional marketing. Traditional marketing model generally involves three stages, the first one is stimulus, second one is shelf or First Moment of Truth, and the third is the experience.

Stimulus is the stage when you first see the product or the service advertised. Second is the Shelf stage or First Moment OF Truth where you make the purchase. The finishing stage is the experience where you take the product home, use it, and share experiences with people. A survey by Google into customer buying habits indicated there is now an extra stage in buying cycle which occurs in between stimulus and First Moment of Truth. Google coined this stage as ZMOT. It is a point where you begin your journey of research as customer, and start learning about a product or a company making a purchase.

In this well-connected digital world, we do a lot of research before shopping for any product or service. The research is done by a variety of content channels. For example – the top channels are social media, reviews, the brand website, YouTube and taking opinions of family and friends. In simple words, ZMOT is where we study, make our shopping decision, and form opinions on a brand.

As a business aiming high to grab the situation, you should keep yourself posted about the questions your customers may ask at the ZMOT. You must find out what do they want to know about your brand, your service or product. You need to answer all these questions in your content. If your customers leave your website or social media channels unanswered, chances are they will go elsewhere.

At TechGlobe Media, our content marketing strategies is all about the ZMOT. We are a top ZMOT agency offering exceptional content marketing services. We will help you make sure your customers have all the answers they need to know about you and your business. We can help you tell your brand story in a more interesting way.

Building a solid online reputation takes time and an elaborate strategy. But this solid company reputation can be undone in just a few hours if you do not keep a good track of it. Negative reviews about you can spread like wildfire, especially in an environment that is open all round the clock. Negative online content can impact your visitor views about your company. As per the findings, more than 80% people say online reviews influence their opinions about any company. Also, negative online reviews about products and services change the buying decision of the consumers. With all these things at stake, it is important to have a good online reputation management in place to measure what people say about your business. Keep a proactive approach to know what people are saying about you on the Internet. There are a number of free tools you can use to take control of your online presence. Not only can you know what people are saying about you, you can also know about your competitors’ reputation. Some of the free tools you can use for monitoring your online reputation are Google Alerts, Tweet Alarm, Hyper Alerts, Social Mention, Pin Alerts, Topsy, Monitor complaint websites and Image Raider. The online reputation management tools are a great help for monitoring your online reputation. They are a necessity for you. You will get success in establishing a credible and authoritative online presence.

Proactive approach to online reputation management

Building a solid online reputation takes time and an elaborate strategy. But this solid company reputation can be undone in just a few hours if you do not keep a good track of it. Negative reviews about you can spread like wildfire, especially in an environment that is open all round the clock. Negative online content can impact your visitor views about your company. As per the findings, more than 80% people say online reviews influence their opinions about any company. Also, negative online reviews about products and services change the buying decision of the consumers. With all these things at stake, it is important to have a good online reputation management in place to measure what people say about your business.

Keep a proactive approach to know what people are saying about you on the Internet. There are a number of free tools you can use to take control of your online presence. Not only can you know what people are saying about you, you can also know about your competitors’ reputation. Some of the free tools you can use for monitoring your online reputation are Google Alerts, Tweet Alarm, Hyper Alerts, Social Mention, Pin Alerts, Topsy, Monitor complaint websites and Image Raider.

The online reputation management tools are a great help for monitoring your online reputation. They are a necessity for you. You will get success in establishing a credible and authoritative online presence.

 

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Use LinkedIn to develop thought leadership and authority

It is an indication that more and more businesses will be moving to social media. So, leveraging the benefits of the free exposure provided by a network like LinkedIn really makes a lot of sense. While discussing about social media, many businesses are more eager to discuss about Facebook, Twitter and, Pinterest. They talk less about LinkedIn. It seems they are more frightened by the professional aspects of LinkedIn and, so they don’t embrace it.

Embrace LinkedIn to explore new channels and resources. LinkedIn has more than 259 million users today. One out of every three professionals has a LinkedIn profile. This social media platform is the top most social media website for driving traffic to corporate websites. More than 60% of companies who have business profile have reported that they have acquired B2B customers through LinkedIn. You can best leverage the benefits of this social media platform if your managers, consultants and executives know how to manage effectively on this platform. When you use it sensibly, it will have a positive impact on your social media strategy. It will help you build healthy business relations, awareness and growth. There are multitude benefits of using LinkedIn. We are sharing some of the top ones here.

Great opportunity to access your domain – If you are active on LinkedIn, you get an opportunity to be a part of groups catering to your industry. This helps you build business relations and authority with professionals who are operating in your marketplace. You get an opportunity to learn a lot and share best business practices.

A platform to show your expertise – A professionally completed business profile on LinkedIn gives you a perfect platform to showcase your expertise, experience, recommendations and more.

Enhanced brand awareness and services –LinkedIn offers you a chance to enhance your brand awareness. With professional company pages, employees and promotions, you are able to create a niche for your business, products and services through an effective social media network.

Access to top leads – Active participation in groups will help you build authority, and develop leadership skills. This will help you naturally bring in enquiries about your products and services. So, you get access to top leads in your domain.

Hope you will no more rate LinkedIn as just a networking site for hunting jobs and recruitment needs. By creating a business profile, you will be successful in reaching your potential prospects, existing customers, clients and vendors.

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Why it is important to monitor your website’s loading speed?

With passing years and advancement in web-based technology, the expectations are quite high when it comes to the loading speed of a typical webpage. An average browser is only accustomed to speedily loading pages and applications. Keep it in mind that if your website is lagging behind the ideal loading time even for a second, you risk losing the interest of your prospective visitors.

If you are still not convinced that the speed of your loading page is important for your website’s performance, you should take a look at the below eye-opening findings. They will convince you how crucial it is for you to have an ideal page loading speed for your website.

  • More than 50% percent of online shoppers globally say that if a site is slow, they abandon purchase from that particular online store
  • The demand of high speed loading pages is increasing with time. A page that took same time to load in consecutive years had different conversion hit. With time, there was increased conversion hit for the same page.
  • Maximum web users want the web pages to load in less than two seconds.

Hopefully, the above points will surely convince you to keep a track of the loading speed of your website. Even Google likes page loading speed too much. So, they have added it as one of its main ranking signals.

It is clear how important loading page speed is if you regard usability and SEO for the overall performance of your website. You can test the speed of your website using various speed testing tools available for free.

Some of the most effective speed testing tools include:

  • Webpagetest
  • Pagesspeed Insight by Google
  • Yslow by Yahoo
  • GTMetrix
  • Pingdom Website Speed test

There are any more website speed checking tools you can try to have a constant check and diagnosis of the performance of your website in terms of loading speed. You must do a regular check of the speed. Moreover, if you are adding any images or plugins to your website, you should check the speed once the changes have been implemented on the website.

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Important social media dos and don’ts from digital market experts

Right from our childhood days, we are told that if we want to learn something new, we should follow people whom we admire, and learn from their successful works.

A good illustration of this is social media. Recently, I took out some fruitful time to keep an eye on experts who are exceptionally doing great on social media. I wanted to see what I can learn from them. After analyzing their work for continuously some time now, I have noticed there are a few patterns of things that these experts do in order to engage their audience on popular social media platforms like Facebook, GooglePlus and Twitter.

Here are a few social media dos and don’ts to keep in mind:

You need not have to be on every social media network

This is one thing you should keep in mind. It is not important you need to be active on every social media network. Even some of the biggest brands are not active on every network. You should dedicate your efforts in building an audience on networks that are relevant to your target audience. Before you join any network, you should have a clear goal in front of you. If you find a network is not helping you reach your business goal, that’s okay. You should stop putting efforts on that particular network and start concentrating on other networking sites.

Use images and videos wherever required

You might have noticed social media experts use images and videos while they are putting their efforts on social media. It is not that they are just blasting out images and videos like that. They do this to grab the attention of their audience. Images and videos make content more interesting and engaging. Images and videos will grow your engagement on social media.

Automatic Direct Messages on Twitter are a complete NO-NO

You are on social media for building a good relationship, and reaching out to new connections. So, avoid using automatic direct messages on Twitter. Instead of that, you should take time to craft fresh tweets mentioning your new followers. This will help you strengthen good relationship with your clients.

Try incorporating these dos and don’ts in your social media strategy. You will see a lot of improvement in your social media marketing efforts.

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Why many businesses have rough run in digital marketing?

I have got several chances to talk with businesses that had a rough run in digital marketing. Although the list of reasons for having a bad experience is too long, but most of them can be easily avoided. The reasons can be anything, from ineffective digital marketing strategies, poor implementation of strategies to lack of use of latest analytics and technologies. There are many things that can go wrong.

 

One of the top reasons why companies have bad experience by hiring digital marketing services is that they forget to clarify their objectives clearly.

 

What are your expectations? The most common answer to this question I get from businesses is “engagement “and “reach”. These two words, engagement and reach are not your actual objectives. You should be clear about your objectives and goals. If you are not able to share your expectations clearly with your digital marketing partner, you are not going to achieve success. Be straightforward while you are explaining your business objectives and goals. You need to trust them if you want to gain from their expertise. If not, then you are doomed to cycles of getting bad digital marketing services. This will further not lead you to achieve what exactly you want. Early you talk to your digital partner clearly and specifically, you are bound to get success.

 

Keep the process simple while you are sharing your thoughts with your digital marketing partner. Along with that gaze their expertise, honesty, and values to make out whether they will meet up to your expectations or not.