Over the last few years, there’s been a dramatic surge in social media consumption throughout the world. And the spell of social media doesn’t seem to fade away anytime soon. It’s not hard to see why that is though, considering how much space Facebook acquires in our everyday lives. Facebook is integrated into our society in ways that helps brands and services make significant relationships with their target audience.
Overrunning its rival(s), Facebook has surfaced as the largest and the most effective digital marketing opportunity in the world. Facebook is on its way to make well over $4 billion in revenue this year from advertising alone.
Why are Facebook ads so effective?
The advertising platform of Facebook can seem discouraging if you’re not familiar with it. We’re here to dissect the algorithm and understand just how Facebook ads work so effectively.
Did you know that there are 4800 unmarried people in the United States who like white cats, pro wrestling, and Egyptian coffee?
Well, that might be a little too much of information, but getting access to this kind of data would have been next to inconceivable a decade ago unless someone was willing to do a lot of surveying.
Today, that has changed. Stats like those can be pulled out of Facebook in minutes. With so many people voluntarily making their personal details available to the public, it’s no wonder that Facebook knows how they can influence their users.
This is what marketers are utilizing as well. When you know what your potential customers want, it’s not hard to advertise a product in ways that satisfy their desires.
Why should you advertise on Facebook?
- Huge audience:
The entire Facebook audience is over 2.7 billion active people. To provide you with a better perspective, that’s more than half of all the Internet users. Among people aged 18 to 49 years old, the Facebook mobile app and website are more popular than any cable TV network. Given the stats, it’s not hard to discern just how many people you can likely reach on this platform.
- Wide geographic:
Facebook serves worldwide, with the countries of China, Iran, and North Korea exempted. With Facebook ads, you can already target users based on their geographic location. This is helpful if you’re a local business and you want to target users in a particular city rather than show your content to the entire country.
Advertising on Facebook, like advertising elsewhere, can be interfering in a way that bothers people – possibly overthrowing brand reputation. But, if done well, it can present them with an instructive and entertaining break that may lead to them being a customer.
Global companies such as Samsung, Adidas, Apple, Huawei, Chanel, etc. have already understood the ways in which Facebook can help them market their products and services
Advertisement objectives for an effective campaign
Facebook has been firmly adding new advertising objectives over the last few years as their enormous user base has drawn a wider range of marketers. But this has brought even more uncertainty around which is the right campaign objective to use. An advertising objective defines what marketers want their ad to achieve, which is why choosing an advertisement objective is important for a well-structured marketing campaign. There are three types of objectives to choose from, they are as follows;
- Brand awareness – This objective appeals to substantial businesses that require large-scale marketing campaigns where there is no definite purpose set.
- Local awareness – This objective is well-favored by small-scale business where the aim is to maximize the production and retail, by reducing the target audience based on their age, gender and radius from the business.
- Reach – This objective is used to expose an ad to the maximum number of people. With Facebook capping, marketers can also control how often their audience views their ads.
- Traffic – This objective is used to bring traffic to a website from Facebook. This is mostly used by blog posts to promote their content.
- Engagement – This objective is used to promote already established content on Facebook such as, page likes, event responses, etc.
- App installs – This objective is used to increase a developer’s app platform rating by getting as much downloads as possible.
- Video view – This is a relatively newer objective which can be used to get people to watch a content creator’s video.
- Lead generation – This objective is used to create a form that collects personal data from people through sign-ups for online journals, price appraisals, and follow-up calls.
- Conversions – This can be used by a business to convert active users into their customer by driving them from Facebook to their website, to exercise a particular operation, such as purchasing their product or downloading their data.
- Catalogue sales – This objective can be employed by an online shopping firm that wants to exhibit specific product remarketing ads to someone after they have viewed that product on company’s website.
- Store visits – This can be used by business that operates in different locations to reach people near their locations.
Facebook continues to be the most successful social media site on the Internet—and for good reason. The site has over 2 billion users, which suggests that you won’t have any trouble establishing your ads to target the people who are most likely to be engaged in your products and services.
However, working with this marketing approach still demands a lot of work. You’ll need to invest in both trials and targeting on a continuous basis to manage a thriving Facebook ad campaign.